Panel Discussion: IP: Product or Service?
Moderator: Rich Goldman, Partner, Silicon Catalyst
Hans Bouwmeester, VP Engineering Operations, Open-Silicon
Rob Cosaro, Fellow, Silicon Valley Center, Freescale
Bruce Elder, Director, Intellectual Property and Licensing, IDT
Oliver Gunasekara, CEO & Co-Founder, NGCodec
Claude Moughanni, Senior Director of Solutions, Verification, Validation and Characterization, Lattice Semiconductor
Abstract: It is a debate as old as the semiconductor IP industry itself: is IP a product business or a service business? Might it potentially be both? This panel will explore this conundrum, including touching on the following questions:
• Is the IP industry primarily rooted in products or services?
• What are the benefits to offering both products and services? What are the difficulties?
• What does the average customer want? Off-the-shelf? Partial customization? Full custom? What are the various challenges of each?