Open-Silicon Expands Global Reach of Custom ASIC Design with PrinSipa as Sales Representative

MILPITAS, Calif. - November 24, 2009: Open-Silicon, Inc., a leading ASIC design and semiconductor manufacturing company, announced today that due to the increasing international demand for open market IC solutions, the company has teamed with PrinSipa as Open-Silicon’s representative for the UK and Ireland. The engagement with PrinSipa will further extend the successes Open-Silicon has already seen in Europe, providing leading edge technology solutions to customers seeking high quality ASIC design support as well as develop-to-spec IC services.

Open-Silicon’s OpenMODEL™ will be a key offering for PrinSipa to extend to its customers. The OpenMODEL enables customers to utilize the best technology available on the open market. Combining the foundry that is the best match for the product type, with the world's best IP, allows designers to build the best possible custom silicon. In addition, Open-Silicon has seen a growing demand for its PowerMAX™ Technology, which is used to optimize designs for low-power, especially in the markets that PrinSipa serves, such as consumer, storage, telecommunications, and industrial.

“PrinSipa has proven market and customer knowledge and their commitment to the support of the SoC design-in process made PrinSipa the ideal representative partner. We look forward to leveraging PrinSipa’s local presence to continue the growth and success we have experienced in Europe,” said Dave Krishna, VP of worldwide sales at Open-Silicon.

David Clark, Managing Partner at PrinSipa added, “Open-Silicon’s outstanding product offering, together with its professional and open culture, make it an ideal PrinSipa partner. Open-Silicon is a principal who is sure to be at the heart of our representational strategy and together, our mission is to evolve Open-Silicon into an indispensable SoC and ASIC technology partner to the UK and Ireland customer base.”

About Open-Silicon, Inc.

Open-Silicon, Inc. is a leading semiconductor company focused on setting new standards for predictable, reliable and flexible custom IC development. Open-Silicon provides leading-edge SoC and ASIC design, proven open market IP integration and high-quality silicon manufacturing services to customers worldwide. Through the MAX Technologies, Open-Silicon continues to introduce technology advantages in the areas of low-power design, high-performance processor implementation, variability management, and low-cost test that help customers increase their market success. For more information, visit Open-Silicon’s website at www.open-silicon.com or call 408-240-5700.

About PrinSipa

PrinSipa is a semiconductor manufacturer’s representative covering the UK and Ireland offering advanced SoC manufacturers advanced sales development abilities. PrinSipa’s focus is on key OEM customers in the Storage, Consumer, Telecom and Industrial markets. Whether operating in close cooperation with the principal’s established OEM sales and distributor teams, or operating as a delegated direct sales force, PrinSipa has the market knowledge, sales drive and technical expertise to deliver quality added value to its principals and OEM customers alike. www.prinsipa.com